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This Little Pinot Went to Market: A Guide to Wine Marketing - Soft Cover

This Little Pinot Went to Market: A Guide to Wine Marketing - Soft Cover

$99.95

Internationally-respected wine marketing expert Larry Lockshin* has teamed up with WBM – Australia’s Wine Business Magazine, to publish a dynamic new book called This Little Pinot Went to Market: A Guide to Wine Marketing.

A collection of magazine columns Lockshin has written over the past 17 years, the book covers a range of topics including branding, consumer behaviour, communication, distribution, tourism and merchandising.


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